Celebrity Wine Brands: Real or Reaching for it?
Excerpt from: NorthBay Biz magazine
By: Christina Julian
The wine industry has its own breed of vanity projects, what I like to call celebrity winery syndrome.
As a writer on the cusp of having my first novel published, I’ve gained insight into the good, bad and underbelly of the publishing world. On the one hand you have the elusive brass ring of a writer’s world—the Big Five publishers (Harper Collins, Penguin Random House and the like). On the furthest rung from the top there exists a shady side—vanity publishers—where writers pay to play. These houses bill themselves as real publishers but in reality, are anything but, charging authors for what any reputable publisher does as part of doing business.
The wine industry has its own breed of vanity projects, what I like to call celebrity winery syndrome. A quick glance on Google reveals countless illustrious wine brands with everyone from Sting, Brangelina, ACDC, Drew Barrymore, Nicki Minaj, Fergie, and Sonoma resident Ben Flajnik from “The Bachelor” getting in on the act. But perhaps one of the most relevant (or irrelevant depending on where you stand) vanity wine projects around would have to be Trump Winery in Virginia.
Walking down the virtual wine-industry corridors of Google drives me to consider this premise: Just because you could do it, does not mean you should? (Hello, Mr. Executive Order Trump!).
Unless of course the wine is just that good. Click here for full article